Hi, I have a question and I hope anyone could answer it:
Which statement best describes personal selling?
a. It is primarily indirect communication.
b. It involves encoding whereas advertising involves only decoding.
c. It is primarily informational communication, not persuasive communication.
d. It involves a larger audience than advertising.
e. It is the two-way flow of communication between a buyer and a seller.
e. It is the two-way flow of communication between a buyer and a seller.