Hi, I have a question and I hope anyone could answer it:
Firms use a differentiated targeting strategy because
A. it is easier than mass marketing.
B. it helps to obtain a bigger share of the market.
C. it is better than focusing on individual or small groups of potential customers.
D. most market segments are too small to be profitable.
E. banks are more willing to extend credit to companies with this strategic approach.
B. it helps to obtain a bigger share of the market.